Work Project · Released 2021

ClassPass China Localization

As the product designer, I localized ClassPass for the China market — redesigning payment flows and referral experiences to achieve 10x active user growth and revenue increase within six months.

10x
User Growth in 6 Months
ClassPass China Localization Preview
My Role
Product Designer
User Researcher
Team
Product Manager (1)
Mobile Engineer Team (7)
Marketing Team (3)
Type
Work Project (Released)
Timeline
2021
About ClassPass

ClassPass is a monthly subscription service that provides you with access to tens of thousands of different studios, gyms, and wellness offerings in over 2,500 cities worldwide.

Before vs After

Click and drag the slider to compare the before and after designs.

Before redesign - Payment page After redesign - Payment page
After Before
Before redesign - Referral experience After redesign - Referral experience
After Before
Two Things to Share

1. Listening to the users first.
( Payment Page Redesign )

Payment Page Redesign - Listening to the users first

2. Reduce the efforts and increase the users.
( Referral Experience )

Referral Experience - Reduce efforts, increase users
What I Learned

ClassPass was a fantastic company that made me enthusiastic about my role and my work. In this project, I want to share three things that I learned:

  • 1 Localized design requires considering both local users' preferences and global scalability.
  • 2 Visual design is a critical part of the overall experience. Oftentimes, keeping the design consistent is often more important than trendy.
  • 3 Business goals, team resources, and user experience are equally essential to success. Knowing how to prioritize these three pillars is a life-long course for a great product designer.
Explore Other Projects