Overview

ClassPass is a monthly subscription service that provides you with access to tens of thousands of different studios, gyms, and wellness offerings in over 2,500 cities worldwide. 

Achieved

There is a stable increase in new users and revenue after releasing. This iteration has positive feedback from the existing and potential users in China based on the usability test.

Team

Product Manager (1)
Mobile Engineer Team (7) Marketing Team (3)

My Role

Product Designer
User Researcher

Type

Work Project(Released)

Time

2021

Product Preview (Before vs After)

After
Before
After
Before
 
 

Two Things to Share:

1. Listening to the users first. ( Payment Page Redesign )

Group 1286.png
 

2. Reduce the efforts and increase the users. ( Referral Experience )

Group 1367.jpg
 

Reflection

ClassPass is a fantastic company that makes me enthusiastic about my role and my work. In this project, I want to share three things that I learned:

  • The localized design needs to think about both the local users' preferences and global scale-up.

  • Visual design is a critical part of the overall experience. Oftentimes, keeping the design consistent is even more critical than chic.

  • Business goals, team resources, and user experience are equally essential to success. Knowing how to prioritize these three pillars is a life-long course for a great product designer.