Overview
Weee! is a California-based tech startup that offers an online grocery site and app for Asian specialty products and staples.
“Sharing your order” is one of the most important features on Weee! that generates over 12% of total revenue per year.
Type
Work Project (Released)
Team
Product Manager (1)
Mobile Engineer Team (5)
Time
2021-2022
My Role
Product Designer
User Researcher
Achievement
Product Preview
In the following graphic, you can view the mobile application both prior and after the product redesign. To interact with the image, simply click and drag the icon in the middle.
What is “Share your Order”?
What if you easily could share your order with your friends? Imagine being able to provide them a great discount on the same products you just purchased! Meanwhile, as an inviter, you could get a bonus rebate from Weee! to use on your next order. How exciting it is!
1. Data Analysis
Background Information
Weee! had a 700% increase in revenue during the Covid-19, which generated a lot of new users.
Weee! closed the "Share your order" feature for three months and reduced the rebates' value.
Today, the total sharing rate still remains lower for both new users and old users.
Current Data
Three Hypotheses Based on Data Analysis
2. Why do we need to redesign?
Users Need
1. The “Share your order” design has not been improved in 3+ years.
2. In the monthly satisfaction surveys, only 33% of users expressed satisfaction with the current experience. However, the average satisfaction rate remained at 52%.
3.Users often request updated user experience features and appealing visual designs. The following list includes some feedback from users in the latest survey:
“Too much information to look at.”
“It doesn’t look attractive for me!”
“The design is outdated."
Impact Perspective
This perspective begins directly after the purchase flow and contributes roughly 12% of total revenue.
Improvements to the “Share your order” will have the following impacts:
Increase user sharing rate
Increase purchase rate and revenue
3. Problem Statements
How might we redesign the “Share you order” experience with clear information architecture and engaging experience for the users and also increase user sharing rate and total revenue?
4. Prioritize the Opportunities
Based on analysis data, it is best to prioritize the sharing experience in the progress flow for first-time inviters and second-time inviters.
Three reasons to prioritize the “sharing in the progress” experience:
Directly related to sharing rate and purchase rate.
Participants expressed a lot of pain points here.
It can be used for both new users and current users, which could increase the sharing funnel.
Journey Map from the users Interview
5. Use User Research Findings To Guide The Product Direction
6. Brainstorming with Team Members
7. Set up Goals to Measure the Success
Goals for the entire flow
How to make users share more?
How to make users earn more?
Goals for Each Steps
8. Usability Testing Results for the Different Versions
Step One: Order Successful Page
Step Two: Select Products to Share
Step Three: Share Menu
Add Two Steps for the Entire Flow
9. Previous Design VS Final Design
After the previous testing, another iteration was performed. The results of this iteration helped plan for usability testing with four additional participants. The purpose of this test was to ask them to share their purchase orders. Based on their feedback, the final version of the design was delivered. All designs were instrumental in helping meet the project’s goals and ensuring outstanding performance after launching.
10. Interactions
Order Successful
Select Products to Share
Share Menu
11. Cross Platforms (iOS and Android)
12. Reflection
Bringing people close together is meaningful. There are three main lessons learned from this project:
User research and data are always good friends to a product designer.
A refined prototype is a great way to communicate with the developer team and benefits the whole team.
God is in the finer details. Iteration is crucial for a better design!
